Improve outdated design – the old website appeared dated and didn’t meet modern design and usability standards.
Make the website easy to update and edit – implement a CMS (content management system, specifically, WordPress).
Enhance website’s functionality – implement features such as membership management, donations, conference/events sign-ups with payments, web analytics
Provide support and training for the organisation’s website editors
The solution
Modern, visually appealing website with user-focused, image-led design.
New colour scheme inspired by one of the artefacts – a Roman bowl with enamelled decoration. Complimentary colours – teal and red work well together. Red accent highlights the main call to action.
Typography – selection of two typefaces – serif Cinzel and sans-serif Open Sans. The combination of serif headings gives the website a 'Roman’ look, while the sans-serif body text adds a modern feel, enhancing overall readability.
Revised site architecture – number of top level menu items have been reduced to improve user experience and make it easier to navigate.
A homepage that tells a story and attracts new members.
Multi-user website management system (WordPress) to easily update and add content.
Membership management system with front-end joining form with payments and members’ only area (third party solution). Option to additionally donate to the organisation when signing up.
Free and paid events signups with tickets and attendee management (third party solution).